The Standard – Where Legends Begin

You don’t follow trends — you set the tone.

The Standard is for the guy who shows up, locks in, and handles his business. No gimmicks. No over-the-top hype. Just a quiet confidence that says, “Yeah, I’m him.”

Whether you’re crushing your wife in the gym, beating the GPS by seven minutes, or parallel parking like it’s a blood sport — this tee reminds everyone who’s still setting the pace.

Simple silhouette. Bold stance.
Because at this stage in life, you don’t need the spotlight.
You are the damn standard.

Perfect for:
✔️ Late-night patio fires with a bourbon in hand
✔️ Standing on the sidelines — no soccer rocker, no wagon
✔️ Dads who never lost it — just got more efficient
✔️ That guy your wife “hates losing to”

Made from 100% organic cotton, it’s soft like a cloud but sturdy enough for all your mid-season adventures. Topped with a classic fit, this t-shirt is the perfect choice.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!